The Yellow Journalism

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ISBN 978-0-8101-2331-1The Yellow Journalism
Most notable among Hearst's competitors was New York City's The World, owned and managed by a European Jewish immigrant named Joseph Pulitzer. The Yellow Journalism describes how these two papers and others exploited the scandal, corruption, and crime among the city's most influential citizens, and its most desperate inhabitants--a policy that made this "journalism of action" remarkably effective, not just as a commercial force, but also as an advocate for the city's poor and defenseless. Spencer shows how many of the innovations first introduced during this period--from investigative reporting to the use of color, entertainment news, and cartoons in papers--have had a lasting effect on journalism; and how media in our day reflects the Yellow Press's influence, but also its threatened irrelevance within the broader realities of contemporary society.