Winning Strategies for the Indian Market

Paper Text – $29.95

ISBN 978-0-8101-2695-4
Publication Date
August 2010
Categories
Page Count
256 pages
Trim Size
6 x 9
ISBN
0-8101-2695-8

Winning Strategies for the Indian Market

The essays in this collection focus primarily on six major business sectors in India: airlines, pharmaceuticals, automobiles, hospitality, food, and telecommunications. An essay on each sector describes the market structure, the current state of the sector, the main players, the key economic forces, and selected business strategies.

 

The authors describe how the sector might evolve during the next five to ten years, within the broad canvas of the deeper economic and demographic transitions that are taking place in India, and in turn, what this evolution implies for the challenges and opportunities that companies, both domestic and multinational, may face in India. Essays on the emergence of the Indian consumer, the effect of credit cards on India’s consumer culture, and entrepreneurship and India’s poor the emergence of the Indian Consumer round out this profile of India’s market.

About the Author

Anuradha Dayal-gulati is an independent consultant and was until recently clinical associate professor at the Kellogg School of Management at Northwestern University. She is the coeditor of Kellogg on China and Global Corporate Citizenship, both published by Northwestern University Press. She has a Ph.D. in economics from Brown University.

 

Dipak Jain is the Sandy and Morton Goldman Professor of Entrepreneurial Studies at the Kellogg School of Management at Northwestern University.

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