Wide Awake in the Windy City

Trade Cloth – $34.95

ISBN 978-0-8101-2504-9
Publication Date
April 2008
Page Count
332 pages
Trim Size
7 x 10
ISBN
0-8101-2504-8

Wide Awake in the Windy City

Celebrating a Century of Excellence at Northwestern University's Kellogg School of Management

In Wide Awake in the Windy City, Matt Golosinski traces the century-long ascent of the Kellogg School of Management, detailing its influence on marketing and its evolution as a globally renowned general management force. The story contextualizes the school's strategic decisions and brings to life some of its most important catalysts: deans, professors, students, and business practitioners.

           

The school historically turned disadvantage to opportunity, finding innovative ways to remain in the vanguard of management education. At every turn, this journey involved the vision of extraordinary people who, against the odds, created an enduring example of educational excellence.

About the Author

Matt Golosinski is the editorial director of the Kellogg School, managing a variety of communications initiatives, such as Kellogg World, the school's 50,000-circulation alumni journal.

Richard P. Honack is the assistant dean and chief marketing officer of the Kellogg School, where he is also an adjunct associate professor.

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