Kellogg on China

Trade Paper – $29.95

ISBN 978-0-8101-2225-3
Publication Date
October 2004
Series
Categories
Page Count
225 pages
Trim Size
6 x 9
ISBN
0-8101-2225-1

Kellogg on China

Strategies for Success
Since 1979, when China emerged from its long isolation and launched the first of its economic reforms, the country has gone from producing low-quality exports to making sophisticated high-technology goods and is now a major player in the world economy. China has become the new engine of global growth.

As China continues to implement its commitments agreed upon with membership into the World Trade Organization (WTO), the environment for multinational corporations is changing rapidly. This book examines some of the changes WTO accession is bringing to the market environment and different sectors of the economy, and the resulting challenges and opportunities for companies doing business in China.

The book draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. Kellogg on China is the outgrowth of a collaborative student-faculty effort through the Global Initiatives in Management program at the Kellogg School of Management.

About the Author
Anuradha Dayal-Gulati is clinical associate professor at the Kellogg School of Management and is an affiliate of the Center for International Business and Markets. Prior to joining Kellogg, she spent seven years at the International Monetary Fund in Washington, D.C. She has published research on policy issues in China and Southeast Asia.

Angela Y. Lee is associate professor of marketing at the Kellogg School of Management. Lee’s research interests include consumer learning, the effects of advertising on judgment and brand choice, and cross-cultural similarities and differences in information processing.

Reviews
“[T]oo few people truly understand China and doing business with the Chinese.
For those who want to really understand China, Kellogg on China is truly an impressive source of information, and moreover, critical insights into the key issues, opportunities and challenges...if you are a long-time old China hand or a novice just beginning to do business in China, all will agree that this book provides a clear and concise blueprint for business success in China.” –John A. Caslione, President & CEO, Andrew-Ward International, Inc., and author of Global Manifest Destiny: Growing Your Business in a Borderless Economy.
Dayal-Gulati and Lee have compiled an engaging collection of essays on contemporary issues relevant to the seasoned China hand as well as to any manager just curious about China's impact on the world economy. Whether it is understanding special economic zones, combating piracy, or discerning the effects of the 2008 Olympics, here is the place for multinationals' managers, marketers, and policy-buffs to go for an easily accessible smorgasbord of relevant detail.—Tarun Khanna, Harvard Business School

"For many businesses looking to achieve sustainable growth, the choice of competing nationally versus globally is fast disappearing as a choice as the global village is a reality more than ever before. The Chinese market presents a highly attractive option as one considers participating beyond one's national economy. China's huge potential continues to be largely untapped and will remain so for decades. Anuradha Dayal-Gulati and Angela Y. Lee have masterfully captured the key forces that have shaped and will shape China's post-WTO economic growth. Through extensive research and discussions with successful businesses operating in China, she provides useful and practical information in dealing with the complexities and diversity of doing business in China."

--Peter Tan, President, McDonald's (Greater China)